{"id":376,"date":"2025-06-18T16:29:47","date_gmt":"2025-06-18T16:29:47","guid":{"rendered":"https:\/\/guymunzjones.com\/portfolio\/estrategia-de-expansion-internacional-para-startup-de-tecnologia\/"},"modified":"2025-12-03T12:18:19","modified_gmt":"2025-12-03T12:18:19","slug":"estrategia-de-expansion-internacional-para-startup-de-tecnologia","status":"publish","type":"portfolio","link":"https:\/\/guymunzjones.com\/en\/portfolio\/estrategia-de-expansion-internacional-para-startup-de-tecnologia\/","title":{"rendered":"Desarrollo de un baujiu de gama alta para los mercados chinos e internacionales"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p><strong>Shuijingfang Jingcui \u2013 Desarrollo estrat\u00e9gico y lanzamiento de un baijiu de gama alta<\/strong><br><strong><br><\/strong>Mi papel: liderar el desarrollo estrat\u00e9gico inicial, alinear equipos multiculturales y definir la estructura adecuada del proyecto.<br><br><strong>Shuijingfang es uno de los productores de baijiu m\u00e1s prestigiosos de China.<\/strong><br><strong><br><\/strong>Desde las oficinas de la joint venture en Chengdu, dirig\u00ed el arranque del proyecto, reuniendo a los equipos chinos y a los stakeholders de Diageo para dar forma al concepto inicial. Al reconocer la complejidad intercultural del trabajo, incorpor\u00e9 a un brand manager taiwan\u00e9s biling\u00fce para gestionar el desarrollo diario con proveedores y socios locales.<br>Juntos, alineamos los equipos, refinamos el concepto y aseguramos el impulso del proyecto hasta su ejecuci\u00f3n final.<br><br><strong>Resultado<br><\/strong><br>Un lanzamiento exitoso, con un producto que lleva m\u00e1s de 15 a\u00f1os en el mercado \u2014 una prueba de una colaboraci\u00f3n cuidada entre culturas, capacidades y perspectivas.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"featured_media":819,"template":"","categoria-portfolio":[],"class_list":["post-376","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Expansi\u00f3n Internacional para Startups - Guy Munz-Jones<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo Guy Munz-Jones dise\u00f1a estrategias efectivas para la expansi\u00f3n y \u00e9xito global de startups tecnol\u00f3gicas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guymunzjones.com\/en\/portfolio\/estrategia-de-expansion-internacional-para-startup-de-tecnologia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Expansi\u00f3n Internacional para Startups - Guy Munz-Jones\" \/>\n<meta property=\"og:description\" content=\"Descubre c\u00f3mo Guy Munz-Jones dise\u00f1a estrategias efectivas para la expansi\u00f3n y \u00e9xito global de startups tecnol\u00f3gicas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guymunzjones.com\/en\/portfolio\/estrategia-de-expansion-internacional-para-startup-de-tecnologia\/\" \/>\n<meta property=\"og:site_name\" content=\"Guy Munz-Jones\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-03T12:18:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/guymunzjones.com\/wp-content\/uploads\/2025\/06\/Captura-de-pantalla-2025-12-03-131121.png\" \/>\n\t<meta property=\"og:image:width\" content=\"352\" \/>\n\t<meta property=\"og:image:height\" content=\"404\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Expansi\u00f3n Internacional para Startups - Guy Munz-Jones","description":"Descubre c\u00f3mo Guy Munz-Jones dise\u00f1a estrategias efectivas para la expansi\u00f3n y \u00e9xito global de startups tecnol\u00f3gicas.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/guymunzjones.com\/en\/portfolio\/estrategia-de-expansion-internacional-para-startup-de-tecnologia\/","og_locale":"en_US","og_type":"article","og_title":"Expansi\u00f3n Internacional para Startups - Guy Munz-Jones","og_description":"Descubre c\u00f3mo Guy Munz-Jones dise\u00f1a estrategias efectivas para la expansi\u00f3n y \u00e9xito global de startups tecnol\u00f3gicas.","og_url":"https:\/\/guymunzjones.com\/en\/portfolio\/estrategia-de-expansion-internacional-para-startup-de-tecnologia\/","og_site_name":"Guy Munz-Jones","article_modified_time":"2025-12-03T12:18:19+00:00","og_image":[{"width":352,"height":404,"url":"https:\/\/guymunzjones.com\/wp-content\/uploads\/2025\/06\/Captura-de-pantalla-2025-12-03-131121.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/guymunzjones.com\/en\/portfolio\/estrategia-de-expansion-internacional-para-startup-de-tecnologia\/","url":"https:\/\/guymunzjones.com\/en\/portfolio\/estrategia-de-expansion-internacional-para-startup-de-tecnologia\/","name":"Expansi\u00f3n Internacional para Startups - Guy Munz-Jones","isPartOf":{"@id":"https:\/\/guymunzjones.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/guymunzjones.com\/en\/portfolio\/estrategia-de-expansion-internacional-para-startup-de-tecnologia\/#primaryimage"},"image":{"@id":"https:\/\/guymunzjones.com\/en\/portfolio\/estrategia-de-expansion-internacional-para-startup-de-tecnologia\/#primaryimage"},"thumbnailUrl":"https:\/\/guymunzjones.com\/wp-content\/uploads\/2025\/06\/Captura-de-pantalla-2025-12-03-131121.png","datePublished":"2025-06-18T16:29:47+00:00","dateModified":"2025-12-03T12:18:19+00:00","description":"Descubre c\u00f3mo Guy Munz-Jones dise\u00f1a estrategias efectivas para la expansi\u00f3n y \u00e9xito global de startups tecnol\u00f3gicas.","breadcrumb":{"@id":"https:\/\/guymunzjones.com\/en\/portfolio\/estrategia-de-expansion-internacional-para-startup-de-tecnologia\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/guymunzjones.com\/en\/portfolio\/estrategia-de-expansion-internacional-para-startup-de-tecnologia\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/guymunzjones.com\/en\/portfolio\/estrategia-de-expansion-internacional-para-startup-de-tecnologia\/#primaryimage","url":"https:\/\/guymunzjones.com\/wp-content\/uploads\/2025\/06\/Captura-de-pantalla-2025-12-03-131121.png","contentUrl":"https:\/\/guymunzjones.com\/wp-content\/uploads\/2025\/06\/Captura-de-pantalla-2025-12-03-131121.png","width":352,"height":404},{"@type":"BreadcrumbList","@id":"https:\/\/guymunzjones.com\/en\/portfolio\/estrategia-de-expansion-internacional-para-startup-de-tecnologia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/guymunzjones.com\/en\/"},{"@type":"ListItem","position":2,"name":"Portfolios","item":"https:\/\/guymunzjones.com\/en\/portfolio\/"},{"@type":"ListItem","position":3,"name":"Desarrollo de un baujiu de gama alta para los mercados chinos e internacionales"}]},{"@type":"WebSite","@id":"https:\/\/guymunzjones.com\/en\/#website","url":"https:\/\/guymunzjones.com\/en\/","name":"Guy Munz-Jones","description":"","publisher":{"@id":"https:\/\/guymunzjones.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/guymunzjones.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/guymunzjones.com\/en\/#organization","name":"Guy Munz-Jones","url":"https:\/\/guymunzjones.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/guymunzjones.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/guymunzjones.com\/wp-content\/uploads\/2025\/06\/Leonardo_Phoenix_09_Logotipo_de_estilo_formal_para_consultora_0.jpg","contentUrl":"https:\/\/guymunzjones.com\/wp-content\/uploads\/2025\/06\/Leonardo_Phoenix_09_Logotipo_de_estilo_formal_para_consultora_0.jpg","width":768,"height":768,"caption":"Guy Munz-Jones"},"image":{"@id":"https:\/\/guymunzjones.com\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/guymunzjones.com\/en\/wp-json\/wp\/v2\/portfolio\/376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/guymunzjones.com\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/guymunzjones.com\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/guymunzjones.com\/en\/wp-json\/wp\/v2\/media\/819"}],"wp:attachment":[{"href":"https:\/\/guymunzjones.com\/en\/wp-json\/wp\/v2\/media?parent=376"}],"wp:term":[{"taxonomy":"categoria-portfolio","embeddable":true,"href":"https:\/\/guymunzjones.com\/en\/wp-json\/wp\/v2\/categoria-portfolio?post=376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}